(Get free) International Advertising Law: A Practical Global Guide






 | #6868206 in Books |  2014-05-20 | Original language:English | PDF # 1 |  9.61 x1.42 x6.10l,.0 | File Name: 1909416045 | 512 pages

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Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, International Advertising Law includes chapters from leading experts in over 30 jurisdictions. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertisin...


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